Paul's Market Insights
Paul's Market Insights is our bi-weekly communique to provide clients with current insights on financial markets.
Written by Paul Siluch
October 18th, 2023
Coca-Cola originally contained cocaine. It wasn’t put in the drink intentionally. It came as part of the coca leaf which, coupled with the kola nut for its caffeine, made up the special kick – cocaine and caffeine – of the original 1886 Coca-Cola beverage. The narcotic was removed in 1903 and the recipe revised, but the secret flavour was still good enough to make Coca-Cola one of the leading brands in the world a hundred years later.
Coca-Cola isn’t the topic of this week’s letter, but rather Pepsi-Cola. The number two soda pop producer deserves some attention because it has suffered this year.
Pepsi is not so sexy right now.
Written by Paul Siluch
October 6th, 2023
Seville, Spain was once the most important city in Spain. In Europe, as well. Possibly even the world for a time. We visited for a very brief week last month and I was struck by an economic parallel between what happened to Seville and our modern predicament.
What made Seville so important?
